The Arrangement

Seven forty-five a. m.

Our Los Angeles temperature will reach the high 80s.

The sky's clearing after the usual morning smog.

At Cape Kennedy this morning, a perfect blue sky.

And all systems are go.

The countdown is now at 56 minutes and 34 seconds and counting.

Good morning, darling.

The Big Board opened higher in active trading.

For the fourth straight day, the Dow Jones Industrial Average...

...was over the 930 mark.

Yes. Yes. Yes. Ford has a better idea.

A better idea for you and your family.

Lee Miles. Lee Miles.

- Your commercial, darling. - Zephyr. Clean as a breeze.

The cigarette you trust most is the cigarette you'll enjoy most.

The astronauts are now in the command module.

All systems are A-okay and the countdown continues.

This edition of The Early Bird News...

...has been brought to you as a public service by Zephyr:

The clean cigarette.

The cigarette you trust most is the cigarette you enjoy most.

Live your good life through with Zephyr cigarettes.

And the countdown continues.

Fourteen minutes, 10 seconds.

Brought to you by Community Finance.

So we say, "Trade with the company that encourages you to borrow wisely. "

They're giving it away. They're giving it away.

- This is Gregory Forrest... - Five hundred dollars.

Mr. Colin Warner.

A clean Zephyr is clean as a breeze.

The cigarette you trust most is the cigarette you'll enjoy most.

And the countdown continues. Five minutes and 12 seconds.

Eleven seconds.

Ten seconds.

Nine seconds.

Brought to you by Zephyr, the clean cigarette.

The cigarette you trust most, is the cigarette you enjoy most.

Our best day of the month.

We bagged 314 of the enemy dead.

Senator Allen, at his morning press conference...

...said we'd soon hit pay dirt.

Four minutes and 28 seconds. Twenty-seven seconds.

Twenty-six seconds.

- People you trust most smoke Zephyr. - The cigarette you enjoy most.

Our Los Angeles Dodgers yesterday had their best day of the month.

They swept both ends of their double-header by identical scores.

Two minutes, seven seconds.

Six seconds.

Yes, all your life long...

...the cigarette you trust most is the cigarette you enjoy most.

Seven seconds.

Six seconds.

Five seconds.

Four seconds.

Three seconds.

Two seconds.

One second.

Ignition.

Blastoff.

The giant rocket is slowly lifting.

Lifting. Lifting.

Dr. Morris, please report to Surgery immediately.

Mr. Anderson's room, please.

Over here.

Calling Dr. Stevens.

Dr. Stevens, will you please check with the nurse on duty in Ward B?

Did he say how it happened?

He hasn't said. He hasn't said a word.

Has there been any brain damage?

Mrs. Anderson, there's someone here to see you.

His brother, I think he said.

Oh, Eddie, it's Michael.

- What the hell happened? - Michael.

I had to go through his wallet.

He had a whole...

Did you know he'd begun making payments on an airplane?

He hasn't said a word since?

Not a word.

I asked Dr. Leibman, my psychoanalyst, to come and have a look at him.

Michael. Michael, can you...? Can you stay for a few days?

- Can you, please? - Yes.

He had a good night last night.

You had a good night, Eddie.

Pop sends his usual.

Same old stuff we were brought up on.

He hasn't changed a word since we were kids.

From the strictly medical point of view...

...there's no reason why he can't continue his convalescence at home.

When it came right down to it, you put your head down, didn't you?

Ellen's going back to school on the plane with Michael.

Isn't that nice, Eddie?

So take care of yourself, Eddie.

I'm going back East. I'll give your best to Pop. Okay?

Eddie.

Daddy, you can hear what I'm saying.

You could talk if you wanted to.

And you will when you want to, right, Daddy?

Hey, Florence.

I meant to ask you:

Has this got anything to do with that business of a year or so...?

No.

No. Really.

Remember, when we were married, how he refused to wear a wedding ring?

Well, right before the accident...

...he took me down to Lawson's and bought us both wedding bands.

I never felt so married. Oh, here's his boss.

- Florence, darling. - Hello, I'll be right with you.

How's our boy?

Among all the animals of the plains, the giraffe has no voice.

Even when its neck is in the lion's mouth, it cannot protest its own murder.

These friendly looking citizens are members of the wild dog family.

They always work as a team.

And you can always spot their leader.

Their manner, as you see, is casual and very relaxed.

But don't let those little wagging tails deceive you.

Notice the respect Mrs. Lion shows them as she strolls by.

Eddie, look who's here.

Here we see them running down a Tommy. A Thomson's gazelle.

- Eddie. - Notice how lackadaisical their manner is.

Hello, Eddie.

How you feeling?

Hi, Eddie.

Looking great, Eddie.

They don't seem to be hunting at all, do they?

The gazelle seems to have slowed down just a step or two.

That's all it takes.

But their rather ordinary appearance and casual-seeming behavior...

...in no way suggests the ferocity with which they pull down their prey...

...and proceed to devour it.

Now, don't worry about the accounts at the office...

...because things are going great.

Usually tearing the flesh off the animal while it's still living.

Will somebody turn this damn thing off?

I was trying to say, Eddie, that I want you to take it easy...

...because Ben and Charlie are doing a great job filling in for you.

Yes, Eddie, take your time.

- Right, Charlie? - That's right, Eddie.

Don't worry, Ben, I'm not coming back.

- Eddie. - What'd he say?

He says he's not coming back.

Eddie, are you nuts or something?

Now snap out of it and get your ass back to the office. I need you.

You're my indispensable man.

You remember, Ella... I mean, Florence.

You remember a couple of years ago...

...we were having trouble with Zephyr?

Take a look at this. I think we got phase one licked.

What do you think? Not too subtle.

Now, we use black letters on a yellow background that will...

What's the matter?

Eddie, I want you to drop everything and concentrate on Zephyr.

Zephyr.

You disappeared for a couple of days.

And I didn't know where you were.

But I knew that you were somewhere...

...working on Zephyr.

What did you do today, dear?

Got the angle for Zephyr.

Knew you would.

I'm sorry.

I can't get rid of this cough.

I tell you, Florence, when he starts to sell, he's like a different person.

Like, inspired.

Now, let's face it. The smokers of the world are scared.

Without mentioning the dirty word, we know what they're scared of.

Frankly, it's gonna take more than good advertising to change their mind.

It's gonna take a product. And you gentlemen have that product.

The Zephyr cigarette.

Eddie. Eddie, you were great that day.

Just great.

How could anybody be afraid of a cigarette made with glycerin?

It takes the hardness out.

Softens tobacco, makes it taste smoother, but more important...

...it makes the cigarette burn more evenly.

Now. What's another way of saying "burn more evenly"?

The word is "clean. "

The clean one.

Gentlemen, may I present A Time to Live.

There's a time to live...

...when everything is clean, fresh, young and good.

Every man has that time.

He only needs to take it.

Just great.

Eddie.

And when you do, take along Zephyr, the clean one.

Made to burn clean with...

She's beautiful, isn't she?

Zephyr. The clean one.

Part of your time to live.

That's it, gentlemen, that's all.

"The clean one. "

Do you realize the significance of that claim?

I'm sure you do.

Thank you. Thank you. That's it.

Eddie, marvelous presentation.

- Bye-bye. - Thank you.

- Just doing a great job. - Really an excellent presentation.

What the hell are you always laughing at?

- Do you mind? - Yeah.

- When it's at me. - Oh, Eddie. Will you cut it out?