Shadowplay Studio: Before the Story

Shadowplay, it's a small company. We call ourselves a "boutique studio".

We specialize in motion graphics,

visual effects, and filim title design.

Most recently we did the opening titles for Up in the Air.

I met Jason Reitman for the first time at the Sundance Film Festival in 2000.

Our two short films were kind of

on a similar short film festival circuit, that year

and it was a Him that was shot entirely against a green screen

and composited into these handmade, hand-painted sets.

He really liked that combination of live-action and animation that we did.

And I think that's the reason that he called us for Thank You for Smoking.

All three of Jason Reitman's title sequences

allowed me to do the three things I really like.

With Thank You for Smoking, it was graphic design.

With Juno, I was drawing and illustrating.

With Up in the Air, I was editing.

So, it was combining some of my video background.

There's a lot of thematic elements

and emotion that goes on in Jason's films,

and I feel like he and I are on the same page

with the creative philosophy of what title sequences should be.