Ad Genius Lee Tae-baek (광고천재 이태백)

City people live inhaling advertisements every moment.

As soon as people wake up, they start the day after reading the advertisement on newspaper, and

while going to work, they see the advertisements on the bus and subway.

They also listen to the advertisements that are broadcasted on the radio.

And receive advertisement flyers handed out in the streets.

They also click on the advertisement while browsing on the website.

Even their smartphones vibrate with advertisements.

To those of us living in the city, advertisements are temptations,

pollutants,

and art.

No. 85 Park Sang Chul, No. 86 Lee Young Chul, No. 87 Uhm Joo Young, No.88 Lee Tae Baek

Yes.

It is a dream to someone.

Advertising Genius Lee Tae Baek.

Episode 1

The 3 World Advertising Awards Winner, Advertising Genius, Addie Kang.

Mister Addie?

Is that your real name?

"Addie" for the name of an adman sounds too desperate.

"Hanbyul" (big star) for the name of an actress isn't exactly poetic, either.

It was the name of my agency's CEO's first love, supposedly.

Mr. Addie,

what is the fate of a top adman?

Being interrupted while brainstorming even during a

flight?

Then,

shall I interrupt you for real?

If Weston and Origin both offer a coffee endorsement deal...

Go with Weston.

Why?

The advertising agency for Weston is Geumsan Ad.

Also the place where I'll be working at from today on.

Nonsense.

You can give me your business card, right?

Addie Kang.

Oh then, you must know Professor Kim Chang Gyoon very well.

Yes, he's my advisor, so I just saw him yesterday, too.

Is the professor doing well?

Yeah. He is living very healthily and well.

I need to pay him a visit.

I know, me too.

Interviewee No. 88, Lee Tae Baek.

Since there are no questions for me, that's why I decided to stand up.

If you'd ask me anything, I'll answer without hiding anything.

I like your spirit, but

you dropped out of a regional college. Your TOEIC score is 400. And no awards at all.

Maybe you don't have anything to hide, but your resume seems hide-worthy.

Just as happiness doesn't depend on grades, I don't think advertisements depend on resumes.

That phrase was used for a movie trailer in 1988.

Judging from your vocabulary and your fashion style,

you don't seem very suited for the field of advertisement.

Then, why should we hire you, Mr. Lee Tae Baek?

I am nothing more than a shabby lighter.

However, if you were to flip me

wide open,

I'd come to you

and become a spark of advertisement.

It is okay.

Thank you.

Even though my specifications and style are inferior,

my ideas and passion are always burning,

and my super-imagination, infinite optimism, and unrelenting spirit, make me the ultimate adman,

Lee Tae Baek.

Hello.

Where are you?

It's crazy here right now!

Hey. It's totally crazy right here too you know.

I totally mesmerized my interviewers, you know?

Aww...The weather today is just nice.

We have an emergency here!

The people from Geumsan want us to put up the sign right now!

What are you talking about? There are 3 hours still left.

I don't know. They want it up right now.

I don't know. They want it up right now.

If we don't, it will be a breach of contract they say.

Okay, I got it.

I am almost there so stay on standby there.

Are you okay?

Are you hurt anywhere?

I'm going to be hurt by my boss.

I am sorry for scaring you.

If you're sorry, can you buy me some of this?

It's called Mercion, and it's really urgent.

Oh no, what to do? I'm kind of busy, too.

Why don't we each just go about our own business.

I'm back.

What took you so long? And the Mercion?

I got it, but it broke.

What did you just say?

I'm sorry. I'll get something else.

Representative No...

is working on Mercion, don't you know?

Do I have to supervise interns running errands even?

I am sorry.

Find it again. Right now.

Yes.

By the way...

What about the billboard? Is it set up somewhere very visible for Representative No?

Yes, I told them very clearly.

What is this?!

Are you in your right mind?

Darn that hag,

why is she checking the draft all of a sudden?

She has an appointment with a Saudi prince in the evening. Needs to sell cars.

I'd like to go to the Saudi, man.

At any rate, I'm not sure about the presentation.

I had a wild dream last night.

Stop chitchating. No superstitious omens.

One hour before he gets here.

Geumsan aren't answering the phone.

We don't have the draft here, either.

Did you leave it somewhere?

No 88, Mr. Lee Tae Baek.

Let's do a new one.

Are you sure?

Look carefully.

It looks like it's soaring, right?

It's Geumsan Ad, after all. Would they have designed it to be hung horizontally?

Right?

Is that so?

Hang on tight.

Finish it up.

Finish it up.

Speaking of which,

commemorating the new concept release of Daesung Cars...

I called the importer of Mercion and they'll quick service a box in 10 minutes.

The refreshments will be from a specialty shop at Chungdamdong.

Oh My God!

Over there....

Why is that hung vertically?

That's what I'm wondering. I told them clearly.

Tell them right now.

If they don't hang it horizontally,

just as the draft in 30 minutes, we'll cancel our contract.

Yes.

If they don't do it in time, you're also fired from being an intern here.

Keep that in mind.

You left the airport decades ago! Why are you not here yet?

You are still have a temper!

President No from Dae Sung will attend the meeting.

If you want to be exposed to him, hurry up!

You will be so frustrated.

What do you mean?

It is a known fact that President No is very picky on evaluating ads.

I guess you will be easily screwed with this kind of planning report, President!

Is the first task in your first day praying bad luck to your daddy?

Don't be too upset! I am just telling a fact!

Telling a fact is needed for reporters.

For ad makers, strategies are needed.

If you don't want to be unemployed as soon as you come back, you better run to my office with a planned strategy!!

Why are you doing your job like this?

Why did you hang the ad vertically, not following to our draft?

You are an employee of Geumsan!

Draft..well... wasn't it vertical?

What are you doing? 30 minutes.. no.. 10 minutes has passed.

We have to fix it in 20 minutes.

I am really sorry about that, but..

hanging an outdoor billboard is not like putting or taking off a poster on the wall.

If you are not going to hang it horizontally in 20 minutes, the contract will be revocated.

Can't you guys hear that? We have 20 minutes left.

Exactly 19 minutes left.

19 minutes... 19 minutes..

I am so honored that you came all the way here to attend our meeting.

Please find the contact information of the employee who is in charge of that outdoor billboard!

Right now!

Oh my god...

Ads nowadays are the lack of vast spirit.

Honestly, vertical is 100 times better.

No one will look at the outdoor billboard hung on the building so obviously!

Eye-catching is the requirement of ads!

It eye-catched my boss!

Because of it, I could be fired and your contract could be revoked.

Yes, it's Ji Eun Beak from Product Team.

Are you still at the rooftop?

Yes, who am I talking to?

This is Addie Kang, a new Planning Director!

In exactly 30 minutes, hang the Dae Sung outdoor billboard again!

Hang it again?

Not horizontally! Vertically! Hang it vertically!

Power Brand is not made by suppliers. It is made by consumers.

If we want to make it to be loved globally,

we have to make the ground for customers to voluntarily participate.

Because of that reason, for a new concept of Dae Sung Cars,

to make ads for what customers want

is the basic goal of our Geumsan.

Are you really okay to do it?

How many times have I told you already? My hobby is...

I know it's rock climbing, but

it is too much for a woman to do.

Don't be too brave.

Let's wait until my workers come back.

We only have 10 minutes left.

The time period of safety for your contract and my position.

You are like a time bomb.

Ok, the time bomb is dropping first.

People who have major employee insurance don't seem to cherish their bodies.

What are you doing up there, not coming down?

Yes! Yes...! I am coming.

Based on the graph, recent trend of customers by age...

Hey, there!