نخستین 200 خط.
Is convincing someone... manipulative?
I don't think so.
I hate it when someone calls me... manipulative.
...just that word.
I just don't like it, manipulative.
It's all about the cheese pull.
That's the most important thing.
That's our money shot.
tell the director that...
I want all the focus on just the cheese pull.
Anyone can be pulling it.
As long the cheese pull is the most important thing.
Here. We are done with this.
I will meet them at 3 o'clock.
Look, hot model, big hunk,
As long as they're pulling the cheese,
that's all I care about.
Of the 30 seconds of the ad,
I want at least 17 seconds just on the pull.
- Tell him that. - What about the story?
Screw the story.
He's got 13 seconds to tell the story.
Do you ever hear yourself talk?
No.
My grandmother named me Arjun.
Not because she sensed future greatness...
She actually said -
he doesn't seem worthwhile
So if we name him Arjun,
he might just ask the right questions in life.
Hey, the client is insisting on...
getting a soccer player.
They believe that soccer...
Oh come on, we all know soccer is the least
watched sport in the Olympics.
Let's just get that long jumper.
We will market the hell out of him.
And you know that people would buy anything.
People are dumb.
They will always be dumb.
Arjun, you're talking bullshit.
Marketing is bullshit!
I just glorify it and I'm a master at it.
I want those 10 dollars in your pocket.
Don't worry about Bill.
I will either convince him or confuse him.
Leave him to me.
So Arjun was not an average kid.
There is nothing called average.
For example...
On an average, a human being has 2.5 children.
Do you have 2.5 children?
Have you seen such an average family with 2.5 children?
I did well.
I went to the Indian Institute of Technology.
Did my MBA in the USA.
What the hell just happened?
I just saved the company 80 thousand dollars a year.
And that's not even including the perks.
She just wasn't good enough.
Sends a good message out to the staff.
Fewer people, more efficiency.
I get bonused on delivering profits you see.
I came here, to chase the great American dream.
...Achieved success
But... success demands sacrifice.
Sacrificed... family.
But I'm not an absentee father.
Tuesday, Thursday.... I'm an alternate weekends father.
My daughter Reya...
Stays with me on alternate days.
Half the time.
You could have taken the right wing and scored the goal.
I don't know why he didn't allow you to do that.
My coach didn't tell me.
He is a rubbish coach.
Why are you saying he is a rubbish coach?
Because you could have scored a goal, come on.
This weekend,
I'm going to the Oscars.
Sadly, you won't be able to join me.
Kids are not allowed.
I've seen kids at the Oscars.
Well, my client invited me as a guest.
So... I'm going with him.
I can't take you. Sorry.
Brand insistence.
I convinced my daughter,
that all other Pizzas are unhealthy for her.
And only your pizza is worth eating.
She then in turn went and convinced her friends at school
to do the same thing.
That's called brand insistence.
Where your customer would rather starve...
than eat the competitor's product.
Right. So, now, I'm happily a paying customer.
Because Tuesday's at her school is...
Pizza Lunch day.
And they only serve your brand!
So, Bill our goal is
to convince every child on earth
To just eat your pizza and insist
that their parents pay for
Arjun.
Arjun.
Water?!
Arjun!
Arjun!
...you okay?
Mr. Sen.
Mr. Sen.
Hello!
Good morning.
So, it says here you don't smoke.
And don't drink.
Apart from an occasional glass of wine.
Just give it to me straight, doc.
You coughed up blood.
We found cancerous cells in your larynx region.
You have laryngeal cancer.
Prognosis doesn't seem all that good.
No.
Let me just study the reports.
And I'll get back to you on Monday!
Mr. Sen, you need to be hospitalized immediately.
If you delay treatment, Mr. Sen.
You may not see Christmas this year.
You're giving me less than 100 days to live?!
Is that what you're saying, doctor?
And if I do everything that you say,
then I will live to see Christmas?
Can you guarantee that?
Well according to statistics...
Oh, I am a statistic now?
No, what I meant is...
No. No.
You're... basically saying I am...
a statistic.
- No, what I meant is... - No. No.
You come here. You run a few tests.
And then you declare me...
just a statistic.
Right?
If that is the case then...
I'm not paying your damn bills.
Excuse me.
Thank you.
He needs some time.
Arjun is not home, please leave a message after the beep.
Hey, Arjun, tried reaching you.
Product shots director has confirmed for day after.
You betrayed me.
Betrayed me.
What's the matter? Why don't you answer my calls?
What's the matter?
What happened? Arjun?!
Hey!
Arjun!
Let's go for a second opinion...
He's a doctor, not God.
Have you informed anyone else?
Hi, I'm Nancy your nurse.
I'll be your friend as you heal and get back to life.
Oh! come on...
We can do better than that...
Come here, I'm a hugger.
Okay, have a seat.
Dr. Jayanta Deb,
head of the Cancer Research Centre.
Studied medicine in Russia.
But shifted to America, 25 years ago
And this is our first epic meeting.
Mr. Sen your laryngeal region,
colon, colorectal region...
they are all affected by cancer.
plus, we found three cysts.
But, we will first start with the throat surgery.
So, our first incision will be in this region.
I'm sorry, doctor.
One minute.
Could you please...
these diagrams,
When you look into my eyes...
my fear level shoots up to 7 on 10.
If you refer to the diagram instead...
then my fear level is zero.
Please, let's just pretend...
This is Arjun Sen.
So one incision here... and
So first incision on the left, then the right
And if needed, the entire neck.
After which we will move to the three cysts over here.
One, two, and three.
We are going to try our best
and remove all the cancer.
but it does have a sneaky way of coming back, you know.
Okay? See you around.
Sorry, sir. Please.
Will I be able to talk?
It's very important that I verbalize everything.
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