Billboard

Unemployment in the valley is rising,

as more and more workers are being replaced

by automation at warehouses in the area,

Your XXX,

Put your XXX on anything in any way,

and you can win 10,000 bucks,

I'm trying to deal with these serious matters,

as we all are, September's gonna be a very difficult month,

Hello, Lehigh Valley!

We're coming to you live from the great WTYT 960

Billboard Sitting Contest!

No one said we'd have this kind of turnout,

You made it happen, boss-man,

Yes,

Come on, people, I need some energy here,

Are you excited, are you ready?

Okay, well, here they are!

Please welcome,,,

We have Shelby Reynolds,

Ellen Snyder,

Josh Richards,

And Clark Thompson,

We have four great WTYT billboard sitting contestants!

They will live on this billboard in a tent

for the chance to win a mobile home and $96,000,

Okay, will the contestants please

make their way to the ladder?

So, Lehigh Valley, are we ready to get

the great WTYT Billboard Sitting Contest underway?

Okay, contestants, let the ascent begin,

12, 11, 10, nine, eight, seven--

Wait, wait,

There seems to be a problem with Junior, folks, uh,

Times are tough right now,

Everyone in this city is chasing the American dream,

thinking, hey, why not me?

What do you expect with only

three news outlets in Allentown?

All of the news to be reported?

And there's been some debate

as to the size of Allentown,

According to the latest census reports,

we have over 118,000 people living in our city,

who make, on average, $16,282 per year,

Now, that's about as much as other cities,

You didn't pay the water bill, Dad?

I gotta pay the water bill,

And the electric,

Okay,

Doesn't fuckin' work,

Hey, Henry, can you come in here for a second?

Henry?

What's up, boss-man?

And don't call me that, please,

Well, you are,

You'll get used to it,

Who runs the books?

Well, your dad hired me to,

but never handed over the reins,

I just handle our sales accounts, promotions,

marketing, and operations,

That's it,

Yep, that's it,

I mean, there's no PNL, or something like that?

If there is, I never saw one,

I mean, there were a lot of days your dad

really struggled, but he always found a way

to keep the station alive,

So there's no one here that knows

the financial status of the station,

Hm, Jezebel might,

She's been here the longest,

Well, can you go get her for a second?

She's on air for another two hours,

How am I supposed to run a radio station

when I don't know anything about it?

Come on, radio's in your blood,

No, I know nothing about the radio business,

And neither did your dad,

He just went with his gut, and in your guts is his DNA,

Look, I don't know what to say, but you can do this,

I gotta find a way to save his legacy,

And all of us here want that too,

Where do we start?

Welcome, joining us today is Casey Lindeweiler,

He's the creator of the WTYT Billboard Sitting Contest

and the owner of the WTYT radio station,

Welcome, Casey,

Casey, thanks for being here,

Yeah, thanks for having me,

Tell me a little bit about your background first,

Well, I inherited the station from my father,

who passed away a few months ago,

And before that I was a cartoonist living in Santa Monica,

And your station has seen a lot of platform changes

over the years, hasn't it?

Yeah, my father liked to move with the times,

And now you're an AM station playing alternative music,

Yeah, he felt that AM programming was moving

more towards the alternative crowd, so he thought,

you know, stick with them, and they're the loyal fans,

What time is it?

3:45,

Here it is,

Wow,

It's really this bad,

Yeah,

I had no idea,

This was his life,

It's what he wanted,

Look, let's get some sleep,

and come up with a plan,

come back at this in the morning, okay?

I can't sleep,

But this girl needs to,

Well, thanks for sticking around,

I appreciate it,

No problem,

Get some sleep, boss-man,

You're gonna need it,

Don't call me that,

His dad never made us wait,

Hey, guys,

This is gonna be fun,

Hey, all right,

All right, thanks for coming down,

I appreciate you guys meeting with me,

I've been trying to get everything together

since my dad passed away, and I'm not really sure how

he kept this place going for as long as he did, you know?

Basically I have about two months' savings

to keep this place going, and what I'm thinking is

we gotta raise the rates and bring in the income,

Don't we need better ratings to be able to do that?

Yeah,

Well, I mean, you guys are the professionals,

I'm not gonna pretend like I know what I'm doing here,

so if you have any ideas,

Look, do we even have any money for like,

a promotional thing?

I'm not sure people still know we exist,

Lots of stations do it to get their brand out there,

You sponsor some shows, or--

How much would that cost?

A couple thousand,

Yeah, we could do a contest,

Okay, what kind of contest?

I don't know, you know, something that's memorable,

Hey, do we still own that billboard?

I have no idea,

Wait, what, we own a billboard?

You don't know about the billboard?

- No, - No,

Shit, my dad bought this billboard,

We built forts on it, yeah, whatever,

Go find out if we still own the billboard,

Okay,

It's on the Rothrock parking lot,

Yep, you got it, boss-man,

I got it,

We're gonna hold a billboard sitting contest,

What?

Yeah, three, four people living on a billboard,

To win a prize,

That is the stupidest,

Dude,

Craziest idea I've ever heard,

Okay, maybe it's crazy, but maybe it's crazy enough

to get people to tune in and save our jobs,

Okay, so it would be like reality TV, but on the radio,

Exactly, something like that,

It's pretty smart, that could work,

Thank you,

No, this is it, this is perfect, okay?

It could change radio,

Slow down, Welles,

Orson Welles,

Yes, I know,

Anyway, it's gonna be a logistical nightmare,

I mean, a really big logistical nightmare,

but I don't have anything going on,

So you're in,

I mean, yeah, I guess so,

Yep, you are the proud owner of a billboard,

Yes!

We're doing it,

Okay, we're gonna make this all-American,

inspirational, and, you know,

Like the fight for independence,

Independent radio,

Sure, I guess it's time to break out the tricorn hats,

WTYT 960,

Your only alternative rock AM station,

Thanks for coming out today,

It's great to see so many smiling faces out there,

I deeply appreciate all of the kind words

you sent me about the passing of my father,

It's really nice to feel the support of your community,

Well, as I look around today at the Lehigh Valley,

it's hard to not notice all of